Chevrolet will show off its strongest lineup of vehicles in the brand’s history at this year’s New York Auto Show. Next week, Chevrolet will also introduce three new vehicles, including a new addition to Chevrolet’s small-vehicle portfolio, an updated Chevrolet Cruze and a new variant of the seventh-generation Corvette.
Each of these diverse vehicles will help broaden Chevrolet’s portfolio and provide customers with fresh, new choices. In fact, 80 percent of the brand’s lineup is completely new or refreshed within the past three years.
“We are continuing to transform our product lineup to ensure we offer our customers the best designed, most technologically advanced and safest vehicles in Chevrolet’s history,” said Brian Sweeney, U.S. vice president, Chevrolet.
From performance vehicles to small cars, Chevrolet delivers easy-to-use technologies and features that add value and enhance the overall customer ownership experience.
It’s a strategy that has made Chevrolet America’s favorite line of performance cars for four consecutive years. That leadership is expected to accelerate this year as Chevrolet offers enthusiasts 13 performance models – more than any other automaker.
Chevrolet has also overhauled its small-car portfolio with the introductions of the Cruze, Sonic and Spark, which are bringing new and younger buyers into showrooms. Since Cruze’s launch about four years ago, Chevrolet’s overall share of the small-, compact- and mini-car segments has more than tripled – up 221 percent – with nearly half of the customers new to Chevrolet.
