From December 4 to 7, 2014, under the theme of “Carrying on, Moving Forward” Chery held the 3rd Latin America Marketing Forum in beautiful Punta del Este, Uruguay, with the participation of 20 distributors from 10 countries.
Inaugurated in 2012, Chery Latin America Marketing Forum held annually is aimed to build a high-efficiency regional exchange platform for Chery and its distributors at the forefront of Latin America. At the forum this year, the distributors aired their views on the opportunities and challenges faced by the Latin American market, and went into issues such as how to establish a complete regional marketing system and how to enhance brand and product competitiveness. All these provided new ideas for Chery’s more efficient marketing and brand communication in 2015.
As one of the world’s most important automobile markets, Latin America has been heavily affected by factors such as economic slump, exchange devaluation and import restriction in recent years. Facing the increasingly harsh market environment, Chery has taken positive measures against challenges. At the forum, executives from Chery International said that Chery has comprehensively conducted strategic transformation from pursuit of speed and scale to pursuit of “quality, brand and benefit”, and accomplished all-round reforms from business ideas to management systems in recent two years. In Latin America, Chery has consolidated its lead through localization acceleration and various marketing campaigns. Also, Chery will accelerate the launch of new products in Latin America in the future to further enhance its local comprehensive competitiveness.
With the constant acceleration in Chery’s development in Latin America, the forum has gradually become an important channel via which Chery exchanges and shares marketing experience with its distributors to promote its sustainable development in Latin America. Du Weiqiang, vice general manager of Chery International, said, “With the concerted efforts of manufacturers and distributors, Chery is sure to be a sustainable globalized enterprise with core competitiveness.”
