AVTOVAZ produced 575,1 K cars and CKDs in 2014. Out of them 386,8 K are LADA cars and 133,9 K are cars from Renault-Nissan lineup.
The sales of LADA cars made 439,1 K units. This is 17,9% less than in 2013. Out of them 387,3 K cars were sold in Russia and 51,7 were exported.
Bo Andersson, President of AVTOVAZ: ”Despite the overall drop of our sales, we managed to increase our share in the segment of cars below 600 K RUB. The global drop of the segment made 30%, however LADA – only 15%. It means that our market share in this segment increased from 38% to 42%”.
Our 2014 bestseller was LADA Granta (152,8 K cars sold). The sales were driven by Largus: 74 K cars were sold in 2014 including station wagons and vans that is 16,4% more than the previous year.
AVTOVAZ sold 41,4 K of LADA cars in December, 2014 including 35,3 K in Russia and 6,1 K in other countries.
The global share of AVTOVAZ in the Russian market made 16,4% as of the end of the year.
In 2015 AVTOVAZ expects that the domestic automotive market will shrink by 19% up to 1,9 MLN cars. However, the sales of LADA cars are expected to increase by 15-20% due to intensive promotion of the products in the foreign markets, further localization (which currently makes 82% for LADA cars), as well as introduction of two promising cars in the market: LADA Vesta и LADA XRAY.
