Volvo shakes up rational stereotype with focus on emotions

Volvo Cars is tapping into emotions to form a stronger link with its drivers and eventually to shift more cars. In what it claims is the first experiment of its kind, the OEM has collaborated with EEG specialists Myndplay to analyse the brain's emotional response to car design. Subscribe to Automotive World to continue reading … Continued

• By Megan Lampinen
• December 9, 2013