Time to see the electric vehicle as a product, not a project

For electric vehicles to become the norm, automakers and start-ups need to treat the EV not as a concept but a viable offering. By Jack Hunsley

Innovation and forward-thinking may be enough to get a new company on the automotive ladder, but staying on it can be expensive. For decades, the stability offered by diesel and gasoline powertrains has made it difficult for new players to compete effectively with incumbents. Who has led has certainly changed over time, but it was rare to see a newcomer take the reins….

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