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The Dyson Dynamic: Electric vehicles and the future of patents

Ensuring early on that intellectual property strategy is aligned with wider business strategies may be the difference between success and failure, cautions Andrew Hartley

Off the back of ongoing improvements in battery technology and car charging infrastructure, the electric vehicle (EV) market is growing. Recent research from McKinsey indicates double, and occasionally triple, digit annual growth in the market since 2010.

With the EV market approaching critical mass—the point where EV becomes the ‘new normal’ in the automotive market—it’s not surprising that more and more businesses and innovators are entering the market. And, as Dyson’s recent move into the EV space indicates, it’s not just the traditional car manufacturers that are jostling for position.

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