Tesla has a history of staging flashy events to reveal new products, visions and milestones. Staged in a car park and introduced by a chorus of car horns, the company’s 2020 Annual Shareholder Meeting and inaugural Battery Day was not one of these events.
Once the chorus of Teslas parked in front of the open-air stage quietened down, Tesla founder Elon Musk conceded that “it’s a little hard to read the room with everyone in cars, but it’s the only way we could do it.”

![]() |
Emphasis quickly
It’s time to log in (or subscribe).
Not a member? Subscribe now and let us help you understand the future of mobility.
Most Popular
Monthly Online Magazine
£195
1 user
12-month subscription (Annual rebill)
12-month subscription (Annual rebill)
Access to Automotive World Magazine, our must-read monthly online publication
Most Popular
Mag + Articles + Special Reports
£495
1 user
12-month subscription (Annual rebill)
12-month subscription (Annual rebill)
Access to Automotive World Magazine plus all articles and more than 40 special reports per year
Most Popular
All Content
Single-User License
Single-User License
£1,950
1 user
12-month subscription (Annual rebill)
Free tickets to Automotive World events
12-month subscription (Annual rebill)
Free tickets to Automotive World events
Unlimited online access to all content, including Automotive World magazine, articles, special reports, data and research
Most Popular
All Content
Team License
Team License
£3,950
Up to 5 users
12-month subscription (Annual rebill)
Free tickets to Automotive World events
12-month subscription (Annual rebill)
Free tickets to Automotive World events
Unlimited online access to all content, including Automotive World magazine, articles, special reports, data and research
Most Popular
All Content
Company-Wide License
Company-Wide License
Contact us for pricing
Unlimited users12-month subscription
Free tickets to Automotive World events
Unlimited online access to all content, including Automotive World magazine, articles, special reports, data and research
Check out our editorial calendar Contact Us