Tesla targets affordable EVs once more with new battery strategy

Buoyed by another profitable quarter, Tesla is looking less like a start-up and more like an established manufacturer, writes Freddie Holmes

Tesla has a history of staging flashy events to reveal new products, visions and milestones. Staged in a car park and introduced by a chorus of car horns, the company’s 2020 Annual Shareholder Meeting and inaugural Battery Day was not one of these events.

Once the chorus of Teslas parked in front of the open-air stage quietened down, Tesla founder Elon Musk conceded that “it’s a little hard to read the room with everyone in cars, but it’s the only way we could do it.”

Tesla has now achieved four consecutive quarters of GAAP profitability
Automotive World Magazine – October 2020

Emphasis quickly…