Suppliers eager to start leveraging automotive biometrics

The chance to create a previously unthinkable in-vehicle experience via biometrics is exciting today's automotive suppliers. By Jack Hunsley

The connected vehicle offers automotive players a unique opportunity. For decades, the only interaction automakers had with their customers once they had left the shop floor was during routine maintenance checks. In a connected vehicle, however, they can potentially interact with these consumers every day.

Special report: Could biometrics be the key to the future of mobility?

To achieve this, players have already adopted connected products such as bespoke virtual assistants, many of which can be summoned by simply stating the manufacturer’s name, ‘Hey Mercedes’ or ‘Hey BMW’, for instance. Any future connected offerings which can be used to retain this sense of brand identity will be hugely valuable.

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