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Scion keeps younger buyers interested with high-tech sweeteners

[updated: adds comments] As younger buyers grow increasingly disinterested in driving, Scion seeks to revive their enthusiasm through high-tech extras. Parent Toyota has announced that all Scion models will come with a standard touchscreen audio system, making it the first non-luxury brand to make such a commitment. Subscribe to Automotive World to continue reading Sign … Continued

[updated: adds comments]

As younger buyers grow increasingly disinterested in driving, Scion seeks to revive their enthusiasm through high-tech extras. Parent Toyota has announced that all Scion models will come with a standard touchscreen audio system, making it the first non-luxury brand to make such a commitment.

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https://www.automotiveworld.com/articles/scion-keeps-younger-buyers-interested-with-high-tech-incentives/

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