Scion keeps younger buyers interested with high-tech sweeteners

[updated: adds comments] As younger buyers grow increasingly disinterested in driving, Scion seeks to revive their enthusiasm through high-tech extras. Parent Toyota has announced that all Scion models will come with a standard touchscreen audio system, making it the first non-luxury brand to make such a commitment. It’s time to log in (or subscribe). Not … Continued

[updated: adds comments]

As younger buyers grow increasingly disinterested in driving, Scion seeks to revive their enthusiasm through high-tech extras. Parent Toyota has announced that all Scion models will come with a standard touchscreen audio system, making it the first non-luxury brand to make such a commitment.

It’s time to log in (or subscribe).

Not a member? Subscribe now and let us help you understand the future of mobility.

Monthly Online Magazine
£195
1 user
12-month subscription (Annual rebill)
Access to Automotive World Magazine, our must-read monthly online publication
Mag + Articles + Special Reports
£495
1 user
12-month subscription (Annual rebill)
Access to Automotive World Magazine plus all articles and more than 40 special reports per year
All Content
Single-User License
£1,950
1 user
12-month subscription (Annual rebill)
Free tickets to Automotive World events
Unlimited online access to all content, including Automotive World magazine, articles, special reports, data and research
All Content
Team License
£3,950
Up to 5 users
12-month subscription (Annual rebill)
Free tickets to Automotive World events
Unlimited online access to all content, including Automotive World magazine, articles, special reports, data and research
All Content
Company-Wide License

Contact us for pricing

Unlimited users
12-month subscription
Free tickets to Automotive World events
Unlimited online access to all content, including Automotive World magazine, articles, special reports, data and research

Welcome back , to continue browsing the site, please click here