“A scarring experience”: further calls to bring EU safety to emerging markets

As the number of road users in emerging markets continues to skyrocket, so too does the need to improve road safety. The situation in India makes this clear - the World Health Organisation (WHO) estimates that in 2013 there were more than 231,000 driving-related deaths in the country, with approximately half involving vulnerable road users. Factors included the heterogeneous mix of traffic and unsafe infrastructure.