The European market has posed many issues for OEMs over recent months. A plunging Russian market has grabbed the attention of the industry, while the emissions scandal surrounding German OEM Volkswagen could drag many other companies under the microscope.
But Europe will be a key market for Toyota, as it looks forward to new model launches on the horizon. Speaking to Automotive World, Karl Schlicht, Executive Vice President, Sales and Marketing, Toyota Motor Europe, explains the company’s short- and long-term strategies.
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