Interview: Chris Bird, Design Director, Ford of Europe

Distinguishing vehicles from other brands via design is a major challenge for OEMs, who are now continually seeking to maintain their brand distinction through the use of special design elements, infotainment features and comfort.

This is exactly what Ford has decided to do with the launch of its Vignale sub-brand, its answer to reaching the more lucrative upmarket segment in Europe.

At the Geneva Motor Show, Automotive World spoke to Chris Bird, Design Director, Ford of Europe, who leads the Vignale design team for the brand.