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Internalising data wisely can create new automaker revenue streams

GM has proven that smart internalisation of data can work, learns Jack Hunsley

As one of the major players in the automotive industry, GM is used to adapting with the times. With product innovations that include the EV1 and the Chevrolet Bolt and Volt, GM is used to change, but adapting to the data revolution has proven a whole new challenge.

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