Harnessing data is the key to optimising last mile delivery

For what started out as an online bookstore, Amazon is a prime example of how quickly technology has moved over the past decades. Since it began operating in July 1995, the company has grown from its garage origins into a multi-billion-dollar business and transformed the way millions of customers shop forever. For a long time, this change had little effect on the automotive industry, but now, as delivery companies look to squeeze every bit of value from the delivery process, the way packages move from depot to customer has come under greater scrutiny.