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GDPcaR: balancing innovation and data privacy in the connected car industry

Connected car user data is invaluable for automakers – the trick lies in ensuring that data remains safe, secure and anonymous. By Wayne Stallwood

A person’s car can reveal a great deal about them. This is especially true when it is fitted with sensors that connect it to the Internet of Things (IoT). A single connected car can produce gigabytes of data each year, ranging from technical details on vehicle health to information on how and where it is driven.

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