Fuji Heavy to spread Subaru success with name change

Bringing together the Fuji Heavy and Subaru brands will allow the company to devote more resources into a single brand, writes Megan Lampinen

Building brand value is a big part of any company’s success, and Fuji Heavy Industries hopes to do just that with a corporate name change. The diversified manufacturer intends to celebrate its centennial next year with a change of company name to Subaru Corporation, unifying with the well-known brand name and placing a clear emphasis on the successful automotive operations….

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