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Ford’s LaNeve bats away concerns on slowing SAAR and heavy fleet

The best US sales in a decade keep Ford confident of a 2015 repeat, writes Megan Lampinen

Industry US light vehicle sales came in slightly softer than expected in March, but Ford's Mark LaNeve, Vice President, US Marketing, Sales and Service, remains as confident as ever for the company's full-year performance. The source of his confidence stems primarily from Ford's segment mix and pricing power, though many industry watchers remain concerned about the current fleet mix.

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