Both Ford and Chevrolet are taking on the youth market, a segment specifically targeted by the likes of Toyota’s Scion brand and one that has seen waning interest in car ownership. Ford is banking on its Fiesta model to take it to the top of the segment. The Fiesta has Subscribe to Automotive World to … Continued
Both Ford and Chevrolet are taking on the youth market, a segment specifically targeted by the likes of Toyota’s Scion brand and one that has seen waning interest in car ownership. Ford is banking on its Fiesta model to take it to the top of the segment. The Fiesta has
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https://www.automotiveworld.com/articles/ford-and-chevy-target-scion-demographic/
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