eBay bids high in OEM retail push

The Internet continues to play an increasingly important role in automotive retail, and OEMs are scrambling to boost their online presence through the likes of dealer websites, Facebook and more recently eBay. On eBay's UK site, a new car is sold every minute. The global marketing potential for the platform is huge and OEMs are starting to sit up and take notice. Automotive World spoke to Rob Bassett, Head of Strategic Sales at eBay Advertising (UK), on the opportunities eBay holds for automotive companies.