Data is changing the truck-maker business model

It is no longer a case of making a sale on a truck and moving on, and this spells opportunity for service specialists. By Xavier Boucherat

Up until relatively recently, the fundamental business model for truck-makers had been a relatively simple one: make the truck, make the sale, offer service agreements where possible. But the rise of the connected truck is transforming this: ‘services’, enabled by digitisation, are now so important that they have become a key differentiator between the different manufacturers….

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