Consumer influences – digital alone doesn’t cut it

The car buying process is becoming increasingly digital, shifting a lot of dealer and OEM attention to online touch points. Cars.com, an online resource for those looking to buy a car, recently conducted research into the difference sources vehicle shoppers encountered during the purchase journey, and the influence of each. Automotive World spoke with David Greene, one of Cars.com's automotive industry experts and the Manager of advertiser insights, on some of the findings and their implications for the industry as a whole.