Skip to content

Competitive advantage shifts to electronic architecture design

Outdated electronic architecture could limit the competitiveness of traditional OEMs as newcomers harness their clean slate advantage, writes Megan Lampinen

New mobility brings a new definition of competitive advantage, and the traditional standards of success no longer serve their purpose. In a world where software and electronics shape vehicle value more than hardware, the electronic architecture becomes the new engineering core.

Subscribe to Automotive World to continue reading

Sign up now and gain unlimited access to our news, analysis, data, and research

Subscribe

Already a member?

https://www.automotiveworld.com/articles/competitive-advantage-shifts-electronic-architecture-design/

Welcome back , to continue browsing the site, please click here