COMMENT: Tata’s Tamo breaks with convention, but the fight lies elsewhere

BY INDRANEEL BARDHAN. Will the new Tamo sub-brand be able to change Indian consumers’ perception of Tata Motors?

Tata Motors is out to regain its place in the Indian automotive market, where it continues to suffer from a lack of trust among consumers. Launched in February, Tata Motors’ future mobility sub-brand, Tamo, is intended to act as an ‘incubation centre of innovation’ to push new technologies for developing future mobility solutions.

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