CES 2019: It’s time for auto industry stakeholders to find niche value

As the latest edition of Las Vegas' showcase technology convention draws to a close, it is clear that the automotive industry’s presence here shows no signs of slowing.

While companies such as Apple, Samsung and Microsoft have allowed the consumer electronics side of the four-day event to maintain its position as the main headline grabber, the rise of mobility megatrends – electric, shared and autonomous – is giving the automotive industry a platform to rival these players; it might also be raising questions about not if but when the automotive industry will outgrow CES altogether.