Cadillac’s global push gets boost with new Chief Marketing Officer

General Motors has appointed a new Chief Marketing Officer for Cadillac, marking a key step in its efforts to take the brand global. To fill the new role it is tapping the expertise of former BWM executive Uwe Ellinghaus. He takes on his new role as of 1 January. Subscribe to Automotive World to continue … Continued

General Motors has appointed a new Chief Marketing Officer for Cadillac, marking a key step in its efforts to take the brand global. To fill the new role it is tapping the expertise of former BWM executive Uwe Ellinghaus. He takes on his new role as of 1 January.

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https://www.automotiveworld.com/articles/cadillacs-global-push-gets-boost-new-chief-marketing-officer/

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