Broader appeal and local production at the heart of Subaru’s US strategy

Go back 15 years or so and Subaru seemingly lost its mojo in Motown as sales slipped to perilously low levels in the US, despite the fact that it was building cars in the country. But the Fuji Heavy subsidiary bounced back, re-inventing itself in 1997 as an exclusively all-wheel-drive brand, It’s time to log … Continued

• By Martin Kahl
• February 13, 2013