Bigland – the Alpha male for Alfa’s NAFTA push

As part of Alfa Romeo's big US offensive, parent company Fiat Chrysler Automobiles (FCA) is giving the brand its own North American head. For this important role it is turning to Reid Bigland, who has had considerable success with Chrysler in Canada and with reinventing the Ram Truck Brand. Subscribe to Automotive World to continue … Continued

• By Megan Lampinen
• August 19, 2014