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Big promo opportunities boost February US sales

A strong February suggests US light vehicle sales could be on pace for another record year, writes Megan Lampinen

Holidays and a big advertising push by dealers secured another month of growth for the US light vehicle market in February. Following on from a storm-dampened January, February's seasonally adjusted annual rate (SAAR) stood at 17.54 million units, according to Autodata. In comparison, the SAAR from February 2015 was 16.4 million units. Light vehicle deliveries last month rose 6.9% year-on-year to 1,344,225 units.

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