Big brand backing vital for AV start-ups

The complexities of Level 5 autonomy mean it is becoming harder for smaller entrants to go it alone. By Jack Hunsley

Autonomy development has proven a prohibitively expensive and time-consuming venture, hence why most leading players are thriving in a specific segment—trucking, robotaxis, delivery vans—or have the backing of a major automaker or technology giant. Many of the freshest faces to the space also fit these criteria.

Special report: Who’s winning the race to Level 5 autonomy?

Big brand backing

One of the most interesting is Geely’s Zeekr. The brand debuted in October 2021,

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