For AV developers, it’s all about the UX factor

A quick review of automotive industry announcements and media coverage makes one thing clear: the real-world deployment of autonomous vehicles is coming much sooner than expected. While a future of only – or mostly – autonomous vehicles is still many years away, ride-sharing services, shuttle services and even personal vehicles with SAE Level 4 autonomous capability will be here soon.

Several questions remain, however: How will consumers greet these new mobility services? Which human factors will impact adoption and usage? And how can manufacturers design these new vehicles to create successful experiences?