UK: ASA rules against Michelin tyre ad

The Advertising Standards Authority in the UK has ruled that a recent Michelin television advertisement was misleading regarding the fuel-saving claims of its tyres. The ad in question features an animated fuel pump sucking money from cars. A voice-over states, “There was a town held captive by an evil fuel It’s time to log in … Continued

• By Webmaster
• July 7, 2010