US: Marchionne confirms Lancia/Chrysler convergence

Sergio Marchionne, the chief executive of Chrysler and Fiat, has confirmed that a merger of Lancia and Chrysler product line-ups could take place by the end of the year, reports Autocar. Eventually, Lancia and Chrysler will have just one brand name per market. Marchionne explained that each brand had gaps in Subscribe to Automotive World … Continued

• By Webmaster
• January 21, 2010