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PSA investments balance global diversification and deep French roots

Fresh investments in Rennes and Iran confirm that the manufacturer is moving away from a time of streamlining to a period of expansion. By Megan Lampinen

PSA is clearly moving from a time of capacity cuts and streamlining to one of expansion. And notably, it is expansion of a diversified nature that reflects a fine balancing act between global diversification and deep French roots. Current plans include a fifth plant in China, the relaunch of operations in Iran, a new facility in Morocco and a new ASEAN plant. There are also talks for a facility in Algeria but confirmation hasn't yet come through. The past week alone has seen further developments emerge.

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