Recent announcements by Volvo Cars and Tesla have put electric vehicles front and centre in public discussion and mainstream media, and could signal something of a turning point for vehicle electrification and mainstream perception of electric vehicles (EVs), plug-in hybrid electric vehicles (PHEVs) and mild hybrids. However, as has become clear from the Volvo Cars announcement in particular, the way in which a company presents its powertrain strategy has the power to shape - or distort - the debate.
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