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Super Bowl impact: US$75m doesn’t so much move inventory as bolster brands

The automotive industry spent an estimated US$75m on media space during this year's Super Bowl in the hopes of making a big splash with a massive audience. By Megan Lampinen

The Super Bowl offers vehicle manufacturers a shot at high stakes advertising and brands risk big budgets in the hopes of making a big impact. Whether funny, moving or patriotic - all of this year's television advertisements were designed to create a strong brand impression on viewers.

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