Skip to content

Cadillac brings in BMW exec to steer NA sales strategy

Cadillac's new North American sales and service head will draw on 12 years of experience at BMW. By Megan Lampinen

Cadillac isn't making much noise at this year's North American International Auto Show (NAIAS) in Detroit, but that's not to say there are no new developments underway. The luxury brand is counting on its new CT6 and XT5 to run with the big dogs like BMW and Mercedes-Benz, but has found it an uphill battle so far.

Subscribe to Automotive World to continue reading

Sign up now and gain unlimited access to our news, analysis, data, and research

Subscribe

Already a member?

https://www.automotiveworld.com/articles/cadillac-brings-bmw-exec-steer-na-sales-strategy/

Welcome back , to continue browsing the site, please click here