- As the brand continues its offensive on the crossover market, Renault is pleased to present the KADJAR, its first C-segment crossover
- KADJAR is to be revealed via a social media campaign
A new name for a new crossover
The name KADJAR is built around KAD- and –JAR. KAD- is inspired by ‘quad’ – representing a go-anywhere four-wheeled vehicle and –JAR recalls the French words ‘agile’ and ‘jaillir’ representing agility and suddenly emerging from somewhere. The sound and spelling of the name have an exotic feel which suggests adventure and discovering new horizons.
The initial letter ‘K’ is indicative of the model’s robustness and the KADJAR fits seamlessly with Renault’s existing B-segment crossover – Captur.
