Social media in cars: just a gimmick?

As the car incorporates an increasing number of connected features, from speech recognition to an advanced Human Machine Interface (HMI), it seems that the demands for this technology can only be coming from one place: consumers. To continue the connected trend, an increasing number of OEMs, from Toyota to Mercedes, are putting social media apps and features into their car dashboard, but is this what drivers really want? That was the question behind a recent study by Nokia’s HERE connected car and mapping division. Drawing from focus groups that HERE hosted in the US and Germany, Nokia found that the answer was in fact a resounding no.