Shell Helix Ultra with Shell PurePlus Technology has been officially named as the exclusive motor oil for Italian luxury sports car manufacturer Maserati, reconfirming Shell Lubricants as the car manufacturer’s preferred motor oil supplier. Maserati uses Shell Helix Ultra with PurePlus Technology as factory fill as well as service fill.
Under this agreement, Shell Helix Ultra with PurePlus Technology motor oil will be available at Maserati’s global network of more than 220 dealers across Europe and Asia, including 14 in the UK. In North America, where there are almost 100 dealers, the deal includes use of Pennzoil Platinum with PurePlus Technology.
Since the end of January 2014, all new Maserati Ghibli saloon 3.0 V6 diesel models are filled with Shell Helix Ultra Professional AM-L 5W30. The product will be the only Maserati-endorsed motor oil in the marketplace, specified in the owner’s manual, and recommended by all Maserati dealers.
Shell Helix Ultra with PurePlus Technology is designed to meet the needs of the world’s latest engines, such as those developed by Maserati for its high-performance cars. Shell Helix Ultra with PurePlus Technology is formulated to deliver even higher levels of cleansing and protection against build-up of engine deposits. The new engine oil provides superior wear and corrosion protection[1], which is well beyond the minimum industry requirements and helps to extend engine life and reduce maintenance costs. For Maserati drivers, this high quality motor oil will do more to improve engine performance, enabling them to relax and enjoy the drive.
“Drivers who choose Maserati demand excellence from their vehicle” said Carys Henshaw, marketing manager for UK Shell Helix. “Maserati creates sophisticated engine technology and relies on a high quality engine oil to keep it working smoothly. Shell Helix Ultra with PurePlus Technology is designed to clean and protect the engine, to help keep it closer to factory clean for longer. This product is used from the first fill, as every new Maserati rolls off the production line; and recommended by Maserati for all services. For drivers, this means they can enjoy the very best performance from their vehicle.”
The collaboration between Shell Lubricants and Maserati was first established in 2007 and offers benefits to owners of Maserati vehicles, as well as Maserati’s distributors and dealers.
Cara Tredget, Auto OEM Technology Manager at Shell, commented: “We have been working with Maserati for many years now and know the company shares our focus on delivering the very best products to discerning drivers worldwide. With Shell PurePlus Technology, we have been able to design our most advanced motor oil ever, which delivers even higher levels of cleansing and protection to help keep engines in peak operating condition. Leading vehicle manufacturers such as Maserati know that their customers place huge emphasis on performance, and this is why the correct choice of motor oil is so important.”
Shell Helix Ultra will also be sponsoring a car in the Maserati Trofeo World Series 2014. Launched in 2010, this international single-marque GT motorsport championship comprises six races on some of the most prestigious circuits across Europe, America and Asia.
[1] Compared with API SN and based on sequence IVA and sequence VIII engine tests
