UMTRI study says older drivers the ones to target

OEMs in the US would be wise to target their marketing at older drivers, as these are the ones buying the most cars, according to new research from the University of Michigan Transportation Research Institute (UMTRI).  A new study, Marketing Implications of the Changing Age Composition of Vehicle Buyers in Subscribe to Automotive World to … Continued

• By Megan Lampinen
• May 31, 2013