Chery’s slimline brand strategy supports global focus

Chery Auto has confirmed a new slimmed down brand strategy ahead of the Shanghai auto show, which opens to the media on 20 April. Reports of the move to cut some of its sub-brands have been circulating for months. Last year, Chinese media reported company officials as stating that the Subscribe to Automotive World to … Continued

• By Megan Lampinen
• April 19, 2013