- Daimler’s joint venture with Chinese partner BYD is the first Sino-German joint venture dedicated to electric vehicles in China.
- Hubertus Troska: “DENZA is by far the most serious local electric vehicle effort in China, and a key pillar of our electric vehicle strategy in the country.”
- DENZA is manufactured at a modern production line that follows Daimler’s proven production management system.
- Arno Roehringer: “Throughout the entire production process we focus on quality to assure that our customers are getting the best Chinese electric vehicle.”
- DENZA will hit the market at the end of September, starting at RMB 369,000 (about EUR 45,700) and entitled to subsidies totaling in almost RMB 120,000 (about EUR 14,900).
DENZA, Daimler’s ‘made in China, for China’ electric vehicle, has started rolling off production line at Shenzhen BYD Daimler New Technology Co., Ltd. (BDNT), in Shenzhen. This milestone is the culmination of cooperative efforts at Daimler’s technology joint venture with its Chinese partner BYD. The company is the first Sino-German joint venture dedicated to an all-electric vehicle in and for China, and targets raising the bar in the domestic electric vehicle market by combining Daimler’s renowned engineering expertise as global forerunner in safety and quality with BYD’s leading battery technology.
“DENZA is the first car that Daimler has engineered from the bottom up outside of Germany, and it clearly lives up to its promise to be the safest, most reliable and convenient electric vehicle from and for China,” says Hubertus Troska, member of the Board of Management of Daimler AG responsible for China. “Our joint investment of more than 300 million Euros proves that DENZA is both by far the most serious local electric vehicle effort in China, unmatched by any other European competitor, and a key pillar of our electric vehicle strategy in the country.”
The quality of DENZA’s production is secured at a modern production line that follows Daimler’s proven production management system. Attention to quality is thereby extended to the complete supply chain and supported by significant investments into the latest technologies. For instance, through a Coordinate Measuring Machine whose precision is accurate up to 0.1 mm, the physical and geometrical characteristics of single parts and complete vehicles are assured to be compliant with defined requirements. Additionally, special on and off-the job training for staff, for example by Daimler’s local production joint ventures or specific HV processes and specialists, complete DENZA’s ‘quality first’ production philosophy.
“It is certainly the right time and place for our DENZA as China undoubtedly has the potential to become the most important electric vehicle market in the future,” notes Arno Roehringer, COO of BDNT. “We have invested in a state-of-the-art production line and base our production mainly on renowned Daimler processes. Throughout the entire production process we focus on quality to assure that our customers are getting the best Chinese electric vehicle.”
