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Interview: Jay Rogers, Chief Executive, Local Motors

Is Local Motors the world’s most unique OEM? CEO Jay Rogers talks to Automotive World about tiny production volumes and open source vehicle design

When it comes to building cars, Local Motors has chucked out the rulebook. The OEM’s open source, micro-manufacturing model produces minuscule volumes compared to major car manufacturers. In the second quarter of 2015, the company will start taking pre-orders for its Reload Redacted Swim and Sport models. The vehicles, which will be 3D printed, were designed by Kevin Lo, a member of the Local Motors community website. Lo was one of 60 entrants to submit designs to the company, which will now produce the models under the Local Motors marque.

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