Toyota Motor Europe’s (TME) (1) first half year sales volume of 563,067 vehicles, reflects a decrease of -6% year-on-year, outperforming the total market which declined by -19%. Across the same period, TME achieved its best ever first half-year market share of 7.6%, a significant increase of +1% point year-on-year. Customer demand for Toyota and Lexus’ low CO2 electrified line-up continued to grow, TME’s total electrified mix increasing +6% points to reach 76% in Western Europe and 68% across total Europe, up +9% points year-on-year.
We are greatly encouraged with a record market share of 7.6% for the first half, given the geopolitical, economic issues and supply chain shortages. We have unprecedented demand for new models such as Yaris Cross, Aygo X and Lexus NX, but also, for our more established products like Yaris, Corolla and C-HR. We are sitting on a six-month order bank which is testament to the product power of our low CO2 electrified line-up.
Matt Harrison, President & CEO of Toyota Motor Europe
Brands and model performance
Toyota sales decreased by -4% to 539,260 in the first six months. The brand’s top sellers were the Corolla range, Yaris Cross, Yaris, C-HR and RAV4 which accounted for 75% of the total volume. Toyota’s overall electrified mix increased by +11% year-on-year to 363,962 vehicles, accounting for 67% of the total sales mix.
Lexus sold 23,807 in the first half-year. While customer demand is strong, sales have been impacted by supply chain issues and the suspension of vehicle exports to Russia. Lexus overall electrified mix increased to 98% in West Europe. RX, NX, UX and LX SUVs represented 88% of total sales.
TME highlights January- June 2022:
- Total sales: 563,067 (-6% year-on-year)
- Market share: 7.6% (+1% point year-on-year)
- Total electrified sales: 383,056 (+8% year-on-year)
- Total electrified mix: West Europe: 76% – East Europe*: 35% – TTL: 68%
Toyota highlights January- June 2022:
- Toyota sales: 539,260 (-4% year-on-year)
- Top sellers: Corolla (104,523); Yaris (85,438); Yaris Cross (77,749); RAV4 (69,548)
- Top electrified: Corolla Hybrid (85,755); Yaris Cross Hybrid (72,874): Toyota C-HR Hybrid (69,383); Yaris Hybrid (66,722); RAV4 Hybrid/Plug-in Hybrid (55,579)
- Total electrified sales: 363,962 (+11% year-on-year)
- Electrified mix: West Europe: 78%, East Europe*: 35% – TTL: 69%
Lexus highlights January- June 2022:
- Total Lexus sales: 23,807 (-39% year-on-year)
- Top sellers: UX (7,584); NX (7,469); RX (5,016)
- Top electrified: UX Hybrid/EV (7,258); NX Hybrid/Plug-in Hybrid (6,786); RX Hybrid (2,918)
- Total electrified sales: 19,094 (-25% year-on-year)
- Electrified mix: West Europe: 98%, East Europe*: 22% – TTL: 80%
Sales for January – June 2022 are listed below:
TOYOTA | 539,260 |
AYGO | 8,105 |
AYGO X | 20,479 |
Yaris (incl. Yaris Hybrid) | 85,438 |
Yaris Hybrid | 66,722 |
Yaris Cross (incl Yaris Cross Hybrid) | 77,749 |
Yaris Cross Hybrid | 72,874 |
Corolla H/B & Touring Sports (including Hybrid) | 63,280 |
Corolla H/B & Touring Sports Hybrid | 60,619 |
Toyota C-HR (incl. Hybrid) | 69,590 |
Toyota C-HR Hybrid | 69,383 |
Corolla SDN (incl. Hybrid) | 41,243 |
Corolla SDN Hybrid | 25,136 |
Prius Family | 911 |
Prius | 510 |
Prius Plug-in Hybrid | 401 |
Mirai | 299 |
Camry (incl. Camry Hybrid) | 10,520 |
Camry Hybrid | 4,214 |
Supra | 390 |
RAV4 (incl. RAV4 Hybrid & RAV4 Plug-In Hybrid) | 69,548 |
RAV4 Hybrid | 42,640 |
RAV4 Plug-In Hybrid | 12,939 |
Highlander (incl. Highlander Hybrid) | 5,019 |
Highlander Hybrid | 4,736 |
Land Cruiser | 15,268 |
Hilux | 28,040 |
PROACE (inc PROACE EV) | 19,594 |
PROACE EV (inc PROACE VERSO EV) | 2,093 |
PROACE CITY | 19,384 |
PROACE CITY EV (inc PROACE CITY VERSO EV | 1,396 |
Other models | 4,403 |
LEXUS | 23,807 |
IS (incl. IS Hybrid) | 52 |
ES (incl. ES Hybrid) | 2,472 |
ES hybrid | 2,005 |
LS (incl. LS Hybrid) | 98 |
LS Hybrid | 98 |
NX (incl. NX Hybrid) | 7,469 |
NX Hybrid | 3,465 |
NX PHEV | 3,321 |
UX (incl. UX Hybrid) | 7,584 |
UX Hybrid | 6,203 |
UX EV | 1,055 |
RX (incl. RX Hybrid) | 5,016 |
RX Hybrid | 2,918 |
RC (incl. RC Hybrid) | 12 |
LC (incl. LC Hybrid) | 169 |
LC Hybrid | 29 |
GX | 156 |
LX | 779 |
(1) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Ukraine, Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia, and Kazakhstan).
Models listed in italics are produced locally at Toyota’s European manufacturing facilities.
SOURCE: Toyota Motor Europe