Tata Motors, among the Top 10 global truck and bus manufacturers, has launched its next-generation range of ULTRA Business Utility Vehicles, addressing customer requirements in the light commercial vehicle segment.
The Tata ULTRA is designed keeping in mind changing customer needs, for a commercial vehicle based on superior performance, with a comfortable world-class cabin, heavy-duty aggregates and multiple load-body configurations, offering customers the Tata Motors advantage of increased productivity and longer life.
Be it for large captive users, transporters or owner-drivers, the Tata ULTRA offers the lowest overall cost of ownership, safety and offers multiple features, setting new performance benchmarks in the light commercial vehicle segment in Kenya. The Tata ULTRA can cater to payloads ranging 4 to 11 tonnes and engine capacities from 125 HP to 180 HP.
Commenting on the launch, Mr. Ravi Pisharody, Executive Director, Commercial Vehicles, Tata Motors said “At Tata Motors, the core philosophy behind the launch of every new commercial vehicle is an endeavor to contribute to modernize the market we cater to. The Tata ULTRA launched today, is a result of extensive feedback from customers and an immersive study into the lives of drivers to better understand their expectations, and is thereby designed to fast-track their businesses with superior all-round performance. As a major player, we are committed to shaping the industry here, with the latest global technologies, giving the Kenyan customer competitive business advantages with the trusted credentials of the Tata Motors brand.”
Mr. Rudrarup Maitra, Head-Commercial Vehicles International Business, Tata Motors said, “With Tata ULTRA, Tata Motors has taken another step forward in its transformation journey, reaffirming the company’s customer centric approach of offering next-generation commercial vehicles solutions to its customers especially in Middle East and African markets. Having successfully launched Tata Prima range of trucks in East Africa and South Africa last year, we hope to repeat the same with ULTRA. We are very excited with the buzz Tata Ultra has created during the trials in Kenya. An important product from the Tata Motors commercial vehicle portfolio, with ULTRA we hope to consolidate our position in the light-duty commercial vehicle space here in Kenya.”
Mr. Naresh Leekha, Regional Head East Africa of Tata Africa Holdings Ltd said, “The Tata ULTRA is a true Business Utility vehicle in every sense and is an important milestone in Tata Africa’s continued expansion in Kenya and the East Africa region. Tata ULTRA will help us to address a larger commercial vehicle base and also enable customers upgrade to a new-age truck with new-age global specification.”
ULTRA COMFORT, ULTRA STYLE & ULTRA PERFORMANCE
The ULTRA offers faster turnaround time and enhanced profitability for any goods carrying business, making it an ideal work horse for movement of materials across distances. The driveline of Tata ULTRA launched today has Tata’s proven engine technology – TATA 497 TCIC engine, with an output of 125 HP. A new-generation transmission with aluminum casing – the G-550 six-speed gear-box with overdrive, with cable-shift mechanism (a first-of-its-kind in Kenya) and axle technology, with reduced weight, offering superior performance and greater fuel efficiency for varied payloads.
The new generation cabin of Tata ULTRA offers completely new stylized interiors, with a focus on driver comfort and safety. Besides the mechanics of the vehicle, the uniqueness of the Tata ULTRA is that its cockpit is both functional and attractive.
The smartly designed dashboard offers features like Driving Economy Indicator and Water in Fuel Indicator. The gear lever is dashboard mounted, a unique feature in this class of commercial vehicles. The cabin has ample amount of space for the occupant, including a 3-way adjustable driver’s seat with arm rests, an adjustable power steering system, for best possible control in all conditions, provisions for the fitment of various accessories including a music system, air conditioning and Global Positioning System (GPS) tracking. The design of the cabin helps give the driver benchmark levels of visibility, safety and driving comfort.
The trucks get 3 years or 2 lakh km warranty – whichever is earlier – and come in 3 colours – Arctic White, Arizona Blue and Sardinia Red.
