Today, FIAT is celebrating the 65th anniversary of its iconic 500 – a symbol of the new dolce vita which, in its electric version, has become a European leader of electric mobility.
“The New all-electric and only electric 500 has reached the podium of the European EV market in the first half of the year,” said Oliver Francois, FIAT CEO and Stellantis Global CMO. “In the first semester, the New 500 is the most sold EV in Germany – where it has become even more successful than domestic electric cars.
Moreover, it is also the leader in Italy and on the podium in France and Spain. This is tangible proof of its success and of how FIAT considers its path towards electrification to be part of its historical social mission.
We have created the mobility for all, we are leader in the urban mobility, now our goal is to reinvent urban mobility, make it more sustainable for everyone, true to our claim “it’s only green when it’s green for all”.”
Designed and made in Turin, the New 500 is a symbol of Italian creativity and is winning over fans of Made-In-Italy products throughout the world. The New 500 is currently sold in 38 countries and four different geographic areas: from Europe to Latin America, from the Middle East to Japan. Its success is also highlighted by the 30 international prizes awarded to it in nine countries by the public and experts.
With increasingly more attention being paid to the “green conversion”, FIAT has decided to accelerate its electrification strategy on the way towards a more sustainable future. The global brand currently has a full range of electrified models in Europe and, starting in 2024, all of its new models will be electric. Finally, in 2027, FIAT will become fully electric in Europe.
Two new stories to celebrate the icon of change
To wish a special “happy birthday” to its icon, FIAT presents two new stories that entertainingly demonstrate how the New 500 is truly the car of change. Both “Evergreen” and “The Stick” feature the participation of the activist and Oscar-winning actor Leonardo DiCaprio, who has been the green ambassador of the New 500 since its launch. FIAT flips the script and shows that it’s about joyously taking care of the planet and, as Leonardo DiCaprio demonstrates, that driving electric and being a spokesperson for sustainable mobility is joyful and lighthearted. And there is only one car in the world capable of turning a duty into something more enjoyable: the New 500.
Created by the advertising agency Leo Burnett, the two new spots bear the signature of the award-winning director Martin Werner. Meanwhile, the commercial is soundtracked by the Original Vocal Version of the iconic “La Dolce Vita” song by Nino Rota in its original and never-before released version from 1962. It was rediscovered by FIAT in the catalog of the Italian label CAM Sugar which holds past works from the history of cinema, including the maestro Nino Rota’s music from Amarcord as used as the pedestrian alert (“AVAS”) in the New 500.
* FIAT internal estimate first semester 2022