Nokian Tyres, the Finnish manufacturer of premium tyres, will exhibit its latest products and technologies at the upcoming “REIFEN 2016” trade fair in Essen, Germany. The company will display its latest technologies and innovations, such as for example the SUV tyres with sidewalls made of aramid fibres or the AA-rated advanced tyres. Visitors will experience a unique display in the style of a landscape behind the Arctic Circle. The newest products by the northernmost tyre manufacturer in the world will be presented to visitors surrounded by pure ice, bright white banks of snow and a spectacular aurora borealis.
“We are looking forward to welcome all visitors and hope they will join us at this unique event, which takes place only once every two years, “ says Hannu Liitsola, Managing Director of Nokian Tyres for Central Europe.
“We have prepared this unusual experience for visitors not only to stress out the fact that we are a premium manufacturer from North, but also to express our love to state-of-the-art technologies and design.”
The REIFEN Essen trade fair is one of the biggest international events in Germany. Nearly 200 exhibitors from 44 countries will take part in this year’s show. Nokian Tyres will present their products in the spirit of a Finnish landscape full of snow and ice in hall number 3, at stand number 3B38.
In spite of the ice concept of the stand, Nokian Tyres has prepared a full portfolio of its winter and summer line-up, including new Nokian WR A4 for sporty cars, the world’s first AA class winter tyre Nokian WR SUV 3 (265/50 R19) and Nokian iLine summer tyre. The modern technologies and procedures used during the development and manufacture of the tyres are also reflected in the display area. It is dominated by an enormous 30m2 LED screen and the aurora borealis, which is reflected onto special moving ceiling panels. All visitors may also spend time with company representatives at the ice bar.
