Mercedes-Benz: The new S-Class makes its appearance

From 20th July 2013 at dealers With its three development priorities of “Intelligent Drive”, “Efficient Technology” and “Essence of Luxury”, the new S-Class is broadening technical horizons at many levels. From 20th July 2013, customers will be able to experience the new S-Class ‘live’ at their local Mercedes-Benz dealership. “Even before the official market launch … Continued

From 20th July 2013 at dealers

With its three development priorities of “Intelligent Drive”, “Efficient Technology” and “Essence of Luxury”, the new S-Class is broadening technical horizons at many levels. From 20th July 2013, customers will be able to experience the new S-Class ‘live’ at their local Mercedes-Benz dealership.

“Even before the official market launch we have received 20,000 orders. With this enormous interest in the car I am certain that the success of the S-Class will continue.”, said Dr Joachim Schmidt, Member of the Board of Management of Mercedes-Benz Cars responsible for Sales and Marketing.

The new S-Class has already been the recipient of several awards in the Automotive Brand Contest 2013: both the exterior and the interior design were given the accolade “Best of Best”. The Automotive Brand Contest is organised by the well-known “Rat für Formgebung” (Design Council).

The way to the future
The efficiency with which the S-Class drives sounds almost utopian: by implementing “Efficient Technology” Mercedes-Benz has for example, within the space of ten years, almost halved fuel consumption in the 150 kW output category to 4.4 litres per 100 kilometres. The drag coefficient of the S-Class improves on its predecessor once again, setting the new benchmark in its segment at Cd = 0.24. Thanks to further detailed aerodynamic improvements, the S 300 BlueTEC HYBRID will even better these figures and achieve a new best at Cd = 0.23. The new model is also the first car worldwide to dispense completely with light-bulbs, for example – it only has LEDs. This too points the way to the future.

The drive system: class-leading efficiency in every output category
In its first year the new S-Class line-up features two hybrid versions, one petrol model and a diesel variant: S 400 HYBRID, S 500, S 350 BlueTEC and S 300 BlueTEC HYBRID. All models boast class-leading efficiency and up to 20 percent lower fuel consumption than the outgoing model series. All the engines already meet the requirements of the Euro 6 emissions standard. In addition to this, the S 400 HYBRID and S 350 BlueTEC meet the strict criteria of efficiency class A, while the S 300 BlueTEC HYBRID even has an A+ rating. (Fuel consumption, combined cycle: 9.1-5.5 l/100km, CO2 emissions, combined: 213-146 g/km, energy efficiency class: D-A)*.

* The figures are provided in accordance with the German PKW-EnVKV and apply only to the German market. They do not concern an individual vehicle and are not part of the offer; they are provided solely for the purposes of comparison between different types of vehicles.
The concept: the best of two worlds
For the first time in the history of the S-Class, the development focus was on the long-wheelbase saloon. In a change from the previous approach, the version with a standard wheelbase was derived from this. This strategy takes account of the fact that the S-Class’s clear positioning as a prestige saloon does not only apply in the overseas markets such as the USA, China or Japan. Whereas in Europe and North America, owners of an S-Class are frequently behind the wheel themselves, in Asia the flagship in our passenger car portfolio is very clearly a chauffeur-driven car. The logical consequence of this is a whole range of new features to enhance comfort and safety in the rear of the vehicle – in the S-Class, passengers seated in the rear are very definitely sitting in the best seats just as much as those in the front.
Over 3.5 million customers and numerous awards
Over 500,000 models from the last S-Class model series have been delivered to customers around the world since its launch in September 2005, meaning that this S-Class sold even better than the previous generation. Since the launch of the 220 model that laid the foundations for the S-Class model series, Mercedes-Benz has delivered more than 3.5 million of these vehicles to customers all around the world.

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