Lynk & Co has announced unprecedented numbers for a new brand in its first year, starting 2018 with the fastest selling car in history, and closing the book on the year with 120,414 cars rolling on the streets of China.
In the space of three years, Lynk & Co has gone from being an idea from Gothenburg, Sweden, to becoming the world’s fastest-growing brand, wrapping up 2018 with 221 retail shops opened in China.
Lynk & Co International CEO, Alain Visser, said:
“Three years ago Lynk & Co started off as just an idea founded on principles unheard of within the industry. These sales numbers for a totally new brand are exceptional and proof that the focus on a simple experience from start to finish for young urbanites is working.
Today we are seeing step-by-step that our mobility offering is truly disrupting the car industry from within. We are proud at the speed of our growth so far and excited by our launch into Europe, the journey is well under way. So continue to expect the unexpected as we are picking up the speed.”
Lynk & Co has abandoned the traditional automotive concept of base models, entry points and endless options lists. It has also made the traditional showroom experience redundant with a focus on unique retail stores that offer visitors open surroundings that include a café-bar, cinema and children’s play area.
The focus now shifts to Lynk & Co’s expansion into the European market. The first stores are set to open in 2020 within the continent’s flyest urban districts, Amsterdam, Berlin, Brussels, Stockholm, London and Barcelona.
SOURCE: Lynk & Co